Have you ever wondered what you can do to obtain the coveted blue check verification? How do you apply? What happens when you do? What factors are considered? Here you’ll get the scoop on the verification process and ways to secure your accounts on Facebook and Instagram.
Verification Badges
Verified badges on Facebook and Instagram appear next to the Page or account’s name, as well as in search. This shows that Facebook and Instagram have confirmed that an account is the authentic presence of the creator, public figure, celebrity, or global brand it represents and helps people more easily find the accounts they wish to follow. Facebook and Instagram’s verification team vets all requests thoroughly and base their review on a number of inputs to determine whether an account is eligible to be verified.
Verification Review Criteria
In addition to the above, accounts must also be:
Authentic: Your account must represent a real person, registered business or entity.
Complete: Your account must be public and have a bio, profile picture and at least one post. Your profile can’t contain “add me” links to other social media services.
Unique: Your account must be the unique presence of the entity it represents. Generally, one account per entity may be verified, with exceptions for language-specific accounts. Facebook and Instagram doesn’t verify general interest accounts (e.g., puppy memes).
Notable: Your account must represent a well-known, highly searched for individual, brand or entity. We review accounts that are featured in multiple news sources. Facebook and Instagram don’t consider paid or promotional content as sources for review.
Verification on Facebook
To request a blue verification badge, your Page or profile must comply with Facebook’s Terms of Service and have several supporting documents.
Safety on Facebook
Stay safe and secure by learning the ways to protect yourself, your fans and your account on Facebook.
Get alerts like notifications on unrecognized logins.
Manage your time so you can have more control over time spent on our platforms and a new way to limit notifications.
Safety on Instagram
Learn the ways to protect yourself, your fans and your account on Instagram
Take control over time spent on our platforms and limit notifications.
The Social Group™ is a Facebook Partner Agency and Blueprint certified. Contact our social media marketing team to help elevate and quantify your social media efforts. If you’re looking to expand into other digital marketing initiatives, reach out to our Search Engine Optimization and Google Ads team.
Source: Facebook Partner Agency Resources
